B101 Brand Guidelines

Naming

"B101" is a single word, always spelled with a capital “B”. It is the brand name of our company and our application (not “B101 app”). When referring to dedicated releases from B101, we ask that you capitalize them as proper nouns (e.g. “B101 Method”).

Usage

Provide plenty of space around B101 assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.

B101 wordmark

The B101 wordmark should be used in all references to B101 as space allows. Monochrome usage is preferred with the brand colors below.

B101 logo

For tight layouts or logo-only grids, the B101 logomark is a concise way to refer to B101. Use with good judgment for your audience, as the B101 wordmark has stronger brand recognition.

B101 icon

When referring to B101 as a company, such as on social media, or where a “chip” design is required, it is acceptable to use this stylized icon with an appropriate corner radius.

CColors

Comfortable against light and dark backgrounds, B101 primary brand color is a shade of Orange. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.